Crush is a product that lets people find others who would be interested in socializing at an event.

The idea came up while I was working for a different project where we required to interview various bar and club managers and their customers.

After conducting 10 semi-informal interviews from managers and owners of these establishments and dozens of customer interviews these were the information from the data I collected:

1. Bars and clubs are money generating business, especially in metropolitan cities, where people always want to have drinks and go out so as a business they don’t feel the need to implement tech to boost sales.

2. Customers want to go out and meet new people and have a fun time but are uncomfortable with approaching a stranger. It is usually a case of social anxiety and not wanting to embarrass themselves.

The first version of the Crush.

The first iteration of Crush was completed in November 2024. The app was launched and after conducting user testings these were the results:

1. The color scheme may work for a nighttime situation but comes off as old and tacky.

2. The UI was bare and did not provide much for users to interact with, especially the onboarding process.

Web PortalS

We created a web portal for various establishments to register their places and host events. We simultaneously also made an admin portal for the app to manage all the events being registered and go through admin approval.

Business portal

THE FINAL PRODUCT

Crush is now live on all major app and play stores across the U.S., having recently secured $250K in funding with additional investor interest continuing to grow.

Overview